Since the birth of the world’s first sex shop in Germany, German brands have been active at the forefront of the sexual health industry. Satisfyer and FUN FACTORY are the dazzling“twin stars”known for their innovation within this field.

从德国诞生了世界上第一家情趣商店开始，德系品牌就一直活跃在性健康行业的前沿。Satisfyer 和 FUN FACTORY，便是其中以创新闻名的耀眼“双星”。

Satisfyer，The world's leading sexual wellness brand, advocates for sexual health as something accessible to everyone, integrating technological innovation and sexual health, and is committed to creating a pleasant multi sensory experience for consumers. Satisfyer provides users with the most comprehensive, high-quality, and affordable innovative product range. It is currently sold in over 100 countries, with hundreds of products and over 500 design awards, and enriches the love life of over 100,000,000 people. As one of the fastest-growing sexual health brands in the world, maintaining a leading position in the industry. Through innovative and patented Air Pulse Technology, Satisfier has created a global bestseller in sexual wellness, Satisfier Pro 2, with over 30 million units sold.

 

Satisfyer，全球领先的性健康品牌，倡导性健康适用于每个人，融合技术创新和性健康，致力于为消费者创造愉悦的多感官体验。Satisfyer为用户提供最全面、高质量且价格亲民的创新产品系列，目前已在100多个国家销售，拥有数百种产品和500多项设计奖项，让1亿多人享受更美好的性生活。作为全球增长最快的性健康品牌之一，Satisfyer在行业内始终保持领先地位。通过创新专利空气脉冲技术，Satisfyer打造出性健康全球最佳销售产品Satisfyer Pro 2，已售出超过3000万套。

FUN FACTORY is a premium German brand founded in 1996 , advocating for a fulfilling, liberated, and playful approach to sexuality，stands out in a crowded market for its 30-years history of innovation and high standards. As a leader in the sexual wellness industry, FUN FACTORY has always been driven by a passion for pushing boundaries and creating devices that offer new experiences. From being the first to introduce medical grade silicone in sexual wellness devices to designing the world’s first waterproof and rechargeable vibrator, Fun Factory has consistently set new standards in the industry.

FUN FACTORY是一个成立于1996年的德国高端品牌，倡导一种充实、自由和有趣的性行为方式，凭借其30年的创新和高标准历史，在拥挤的市场中脱颖而出。作为性健康行业的领导者，FUN FACTORY一直致力于突破界限，创造提供新体验的设备。从第一个在性健康设备中引入医用级硅胶到设计世界上第一个防水可充电振动器，Fun Factory一直在行业中树立新的标准。

Now, Satisfyer and FUN FACTORY as the exclusive sponsors of APIEXPO 2025，will approach the Chinese market together with a dual brand strategy， with the hope of exploring the future of the sexual wellness industry together with global trade visitors through APIEXPO 2025.

如今，Satisfyer and FUN FACTORY 将作为2025 APIEXPO**赞助商的身份携手以双品牌战略的方式进军中国市场，，希望通过API平台，与全球贸易商一同探索性健康领域的未来。

In this interview, we have invited Mr. Sven Pelka, the General Manager of EIS/Satisfyer/Funfactory/Triple A Group in Germany, to share his views on the Chinese market and future plans.

本期专访，我们特邀德国EIS/Satisfyer/Funfactory/Triple A Group总经理Sven Pelka先生，畅谈对中国市场的看法和未来计划。

Q&A

1. 

API: With the rapid development of the China market and changes in views on sexuality among Chinese citizens, there is a growing demand for pleasure products. What are your opinions on the China market?

API: 随着中国的发展，随着中国居民的收入的增加和性观念的改变，相信在未来，越来越多的中国居民开始了解并使用情趣用品，作为世界领先的情趣用品品牌，您对中国市场有什么想法？

Pelka: 

China is undoubtedly one of the most dynamic and promising markets for the sexual wellness industry. As societal attitudes toward sexual wellness continue to evolve, we see an enormous opportunity to meet the growing demand with products that prioritize innovation, discretion, and inclusivity. 

中国无疑是性健康产业中最具活力和前景的市场之一。随着社会对性健康的态度不断演变，我们看到了巨大的机遇，即通过提供创新性、私密性和包容性的产品来满足中国市场日益增长的需求。

With our expertise and extensive portfolio, both Satisfyer and FUN FACTORY are well-positioned to contribute to this shift by providing high-quality, accessible solutions that cater to the diverse needs of Chinese consumers, while also offering universally valued benefits such as an unprecedent warranty and unmatched effectiveness.

凭借我们专业的知识，丰富的产品线和明确的定位，Satisfyer 和 FUN FACTORY 必将能够在此次变革（中国社会对性健康的态度不断演变）过程中做出巨大贡献，为中国市场提供高品质且易于获取的性健康产品和服务，满足中国消费者多样化的需求，同时提供前所未有的质保和无与伦比的高效服务。

Our focus on affordability, accessibility, and cutting-edge technology resonates particularly well with a younger generation that values wellness as part of their lifestyle. By leveraging our robust patent portfolio, which is the largest in the industry, along with advanced AI insights, we aim to offer products that are uniquely tailored to the preferences and expectations of this market. At the same time, our products are built to the highest standards with body-safe materials, precision craftsmanship, and German engineering.

我们注重产品的高性价比、易获取性和尖端技术，这点与将健康视为生活方式一部分的年轻一代特别契合。通过利用我们在行业内规模强大专利组合以及先进的AI洞察能力，我们旨在提供专为满足中国市场偏好和期望而量身定制的产品。同时，我们的产品采用**标准打造，使用对人体安全级别**的原材料，、融合了德意志工匠精神的工程技术。

We approach the Chinese market with cultural sensitivity, emphasizing education and awareness to destigmatize sexual wellness. Our brand strategies have been devised with the local values in mind—focusing on health, well-being, and the importance of sexual wellness in the overall quality of life.

进军中国市场，我们尊重并理解中华性文化的敏感性，一直强调教育并为性健康正名。我们在制定品牌发展策略时，充分考虑了中华性文化价值观，重点关注健康、幸福以及性健康对人们整体生活质量的重要性。

2. 

API: Could you please advise some differences between the China market and the Europe market?

API: 在您看来中国市场和欧美市场有哪些区别？

Pelka: 

One of the key differences lies in consumer behavior. The Chinese market is very dynamic and evolving rapidly. While there is strong demand for suction toys in both markets, design and functionality are crucial factors in purchasing decisions. With an abundance of options available, consumers are increasingly drawn to products that combine quality with aesthetic appeal—items that not only perform exceptionally but also look visually attractive. In China, cute, playful designs tend to stand out significantly.

其中一个关键差异在于消费者行为不同，中国市场非常活跃且发展迅速，两个市场对吸吮玩具都有强烈需求，产品的设计和功能在消费者购买决策中起着至关重要的作用。面对众多选择，消费者越来越青睐那些将品质与美感相结合的产品——即不仅性能卓越，且外观也极具吸引力的产品。在中国，可爱、俏皮的设计往往更加引人注目。

Cultural factors also play a critical role. While European consumers are generally more open about sexual wellness, Chinese consumers prioritize discretion and privacy. This creates a strong demand for compact, travel-friendly products with subtle designs that emphasize privacy without compromising functionality.

文化因素也起着至关重要的作用。欧洲消费者通常对性健康持更开放的态度，而中国消费者更重视隐秘性和隐私。这催生了对小巧便携、设计隐秘且功能不受影响的产品的强烈需求。

To meet this demand, we’ve been developing new designs that blend stylish, approachable aesthetics with powerful features, and we’re thrilled to showcase these exciting new launches at APIEXPO 2025!

为了满足这一需求，我们一直在开发时尚、高性价比，且融合了美学与强大功能的新设计新产品，我们很高兴能够在2025 APIEXPO上展示这些令人激动的新产品！

3. 

API : Could you please reveal any future plans for Satisfyer and FUN FACTORY in the China market?

API :您能透露一下Satisfyer和FUN FACTORY在中国市场的未来计划吗？

Pelka: 

Satisfyer and FUN FACTORY are committed to expanding their presence in China through tailored strategies for this unique market. 

In 2025, we will launch hundreds of new Satisfyer products globally, many of which will cater specifically to the preferences of Chinese consumers with features such as discreet, compact designs and innovative technologies like the Magnetic Power Engine and the Liquid Air Technology. 

Satisfyer 和 FUN FACTORY 正致力于通过为独特的中国市场量身定制发展策略，来扩大在中国的业务。

2025年，我们将在全球推出数百款 Satisfyer 新产品，其中特别设计了多款产品来迎合中国消费者的喜好，具有小巧隐蔽的设计以及诸如磁力动力引擎和液态空气技术等创新技术。

We are also excited to announce that the award-winning Satisfyer Connect App will soon be available to Chinese consumers as well, offering enhanced, personalized experiences through seamless connectivity with Satisfyer's bluetooth-enabled devices. The app, which has 4 million downloads worldwide, will allow users to access a variety of programs, all designed to elevate intimate moments. 

我们很高兴地宣布，屡获殊荣的Satisfyer Connect App应用也将很快对中国消费者开放。该应用通过蓝牙设备与Satisfyer的智能设备实现无缝连接，为用户提供更加个性化和增强的体验。这款应用在全球范围内已有400万次下载量，用户可以通过它访问各种程序，来提升亲密时刻的体验。

When it comes to FUN FACTORY, we aim to honor its legacy while also bringing its unique technology, such as pulsators, to the Chinese market at accessible price points. We are proud to introduce the industry's first Lifetime Warranty on all FUN FACTORY sexual wellness devices, showcasing our unwavering confidence in their superior craftsmanship and quality. As leaders in the industry, we’re excited to offer this unprecedented service and to continue delivering the exceptional quality that our customers love. 

在FUN FACTORY方面，我们旨在传承其品牌精髓，同时将脉动器等独特技术以亲民的价格带入中国市场。我们自豪地宣布将推出业内**适用于所有FUN FACTORY性健康产品的终身保修服务，这充分展示了我们对产品卓越工艺和优秀质量的坚定信心。作为行业领导者，我们很高兴提供这一前所未有的服务，并继续为我们的客户提供他们所喜爱的优质产品。

By integrating FUN FACTORY’s pioneering approach with Satisfyer’s expertise in affordability and mass-market appeal, we will create a dual-brand strategy that ensures both premium and mainstream audiences in China are catered to. Additionally, we are exploring retail expansion in high-end department stores and sexual wellness boutiques to complement our online presence.

通过将FUN FACTORY的开拓性与Satisfyer在性价比和大众市场吸引力方面的专长相结合，我们将制定一个双品牌战略，确保中国的高端消费群体和主流受众的需求都得到满足。此外，我们也在探索高端百货公司和性健康精品店的零售拓展，来补充我们的线上业务。

4. 

API: What does it mean to you to be the exclusive sponsor of APIEXPO 2025?

API: 成为上海APIEXPO的**赞助商的，对贵司意味着什么？

Pelka: 

Being the exclusive sponsor of APIEXPO 2025 is an honor and a reflection of our commitment to leading the sexual wellness industry on a global scale. It symbolizes our dedication to breaking barriers and destigmatizing sexual wellness while championing innovation and accessibility.

成为2025 APIEXPO 的**赞助商，对我们来说是一份殊荣，充分体现了我们致力于在全球范围内引领性健康行业的承诺和决心。这也象征着我们积极推动行业的创新和普及，并致力于打破壁垒、为性健康正名。

APIEXPO provides an unparalleled platform to engage with industry leaders, retailers, and consumers, while also showcasing our products and sharing our vision for a more inclusive and forward-thinking future. Moreover, it’s an opportunity to highlight how Satisfyer and FUN FACTORY have consistently driven innovation while also adhering to the highest standards of quality, not just in Europe but worldwide, thus helping to shape the future of sexual wellness. Our global team of over 500 experts works tirelessly to keep Satisfyer ahead of the curve, with over 200 new product innovations being launched annually.

2025APIEXPO为我们提供了一个无与伦比的贸易平台，让我们能够与行业领袖、零售商和消费者进行互动，同时展示我们的产品，并分享我们更具包容性和前瞻性的未来的愿景。此外，APIEXPO也是一个绝佳机会，让我们能够突出展示Satisfyer和FUN FACTORY如何始终如一地推动创新，并一直坚持采用欧洲乃至全球**的质量标准，从而引领性健康产业的未来。超过500名遍布全球各个国家和地区的专家团队不懈努力，使Satisfyer始终保持领先地位，每年推出超过200款新产品创新。

5.

API:  APIEXPO is an international trade platform. As the exclusive sponsor of APIEXPO 2025, could you please say something to the global trade visitors?

上海APIEXPO是一个国际化的贸易平台，作为2025年上海APIEXPO的**赞助商，您有什么话想对全球贸易商说吗？

Pelka: 

To all global trade visitors attending APIEXPO 2025, we welcome you to join us in exploring the exciting future of sexual wellness.

At Satisfyer and FUN FACTORY, we are redefining the industry through state-of-the-art technologies, award-winning designs, and a commitment to inclusivity and affordability. Our extensive product range compromises on neither efficiency not quality, fashioned from medical-grade silicone of the highest caliber, approved and certified in all countries of the world, and fitted with batteries that last much longer than their counterparts.

致所有参加2025 APIEXPO的全球贸易商，我们诚挚地邀请您与我们一同探索性健康领域的未来。

在Satisfyer和FUN FACTORY，我们通过最先进的技术、屡获殊荣的设计以及对服务的包容性和产品的可负担性的承诺，正在重新定义这个行业。我们有丰富的产品线，既注重效率也重视质量，采用全球各国批准和认证的**品质医用级硅胶制成，并配备了远超其他同类产品的长效电池。

Our partnership with APIEXPO underscores our dedication to advancing this category on a global scale. We believe in not just selling products, but creating experiences that inspire confidence, pleasure, and wellness in every individual.

Come and experience our innovations firsthand, connect with our experts, and discover how together we can define the next era of sexual wellness. 

We look forward to seeing you there!

与APIEXPO的合作彰显了我们在全球范围内推动性健康这一领域发展的决心。不仅仅致力于销售产品，我们也会为您带来能够激发每个人的自信、愉悦和性健康的完美体验！

欢迎您来2025APIEXPO亲自体验我们的创新产品，与我们交流，并携手探索如何定义性健康的下一个时代。

我们期待在展会上与您相见！